The Truths Behind Why People Give

• Giving makes people happy. In studies, people who committed random acts of kindness were significantly happier than those who didn't, and spending money on others makes us happier than spending money on ourselves.
• The emotional benefits of giving are highest when we spread out giving into separate experiences rather than doing it once (the sum of each positive experience is bigger than the high of one gift). This underlines just how important recurring gifts are!
• Happier people help others more, and they give more. A positive mood makes you nicer! This makes a circle: Giving makes you happy, and when you're happy you give more, which makes you happier, which makes you give more.

TRUTH No. 5