The Blue and the Gold (and the Green)

“The neat thing about our platform is that it’s behind our login, so you have to be a registered participant in our community before you can get to that Notre Dame MySpace-like functionality,” he explains.

Christian Varano, regional vice president for Kintera, adds: “Social-networking capabilities are of great interest right now across the board. It’s the ability to connect in an environment where you know the people in that social network all have the one common bond with you — that you’re all alums from Notre Dame or parents or friends or associated with the university in one shape or form. It is capitalizing on the popularity of larger social-networking sites, providing that same kind of feel and same kind of functionality, except that it is posted, run and managed by the Notre Dame staff.”