The University of Notre Dame Alumni Association recently unveiled an online engagement center with social-networking capabilities fit to engage — and elicit gifts from — even the feistiest of the Fighting Irish alums.

By Abny Santicola

Irish Online also enables individual alumni clubs and chapters to set up consistently branded microsites that are connected to the alumni association site’s technology framework, with data flowing both up and down from the child site to the parent site, and vice versa. For example, the president of a local alumni club can access and manage alumni data and communications for the club. The microsites also offer the ability to do event registration, collect dues and sell tickets to events in a secure online environment.