The University of Notre Dame Alumni Association recently unveiled an online engagement center with social-networking capabilities fit to engage — and elicit gifts from — even the feistiest of the Fighting Irish alums.

By Abny Santicola

“Taking the administrative hurdle off the table, we think that one feature alone will drive engagement through the roof,” he predicts.

With Irish Online’s capabilities and geography no longer needing to be the thread linking alumni to one another, the alumni association can offer virtual proximity and has been fostering the formation of affinity groups made up of Notre Dame graduates who are physicians, lawyers, journalists, members of the same class and even cancer survivors.