The Blue and the Gold (and the Green)
The University of Notre Dame Alumni Association recently unveiled an online engagement center with social-networking capabilities fit to engage — and elicit gifts from — even the feistiest of the Fighting Irish alums.
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Pot o’ gold
Notre Dame’s hope, of course, is that Irish Online’s valued offerings will increase connectivity and engender alumni support for the institution.
“It will enhance our fundraising. Just like the more qualitative the experience is for our students, the more qualitative the experience is for our alumni, the more that will make people likely to give back to the university financially — no question about it,” Nanni says. “The more people stay connected, the more they have meaningful engagements with the university and other members of the Notre Dame family, the more that that will enhance our fundraising. Enhanced fundraising is not, however, our only goal. We hope to facilitate relationships and foster life-long learning.”
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