The University of Notre Dame Alumni Association recently unveiled an online engagement center with social-networking capabilities fit to engage — and elicit gifts from — even the feistiest of the Fighting Irish alums.

By Abny Santicola

The alumni association has valid e-mail addresses for about 50 percent of the alumni body, and its goal over the next few years is to get that number up to 90 percent. Nanni says the viral marketing of alumni-to-alumni contact — aided by a “tell a friend” feature on the Irish Online homepage — will boost the number of e-mail addresses.