The University of Notre Dame Alumni Association recently unveiled an online engagement center with social-networking capabilities fit to engage — and elicit gifts from — even the feistiest of the Fighting Irish alums.

By Abny Santicola

Notre Dame also benefits from a strong, recognizable brand.

“When they see that ND logo — it’s almost reflexive. When you see it out of the corner of your eye, you do a double-take and you look to see what it was because you recognize it,” Bellairs adds. “It’s that interlocking ND. It’s the distinctive use of blue and gold that no one else uses.”