The University of Notre Dame Alumni Association recently unveiled an online engagement center with social-networking capabilities fit to engage — and elicit gifts from — even the feistiest of the Fighting Irish alums.

By Abny Santicola

“That’s a gift that we really cherish and really work at because that’s the pipeline to the future,” he says. “If you can get recent graduates to get in the habit of giving annually — even if it’s $25 a year or $50 or $100 a year — once they come into greater wealth (on many occasions, later in life), it will be much easier for them to make a more significant gift to the university.