The Blue and the Gold (and the Green)
The University of Notre Dame Alumni Association recently unveiled an online engagement center with social-networking capabilities fit to engage — and elicit gifts from — even the feistiest of the Fighting Irish alums.
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* Alumni participation, a tangible representation of graduates’ devotion to the institution, came in at 54.3 percent.
With Irish Online, the alumni association is poised to have another record-breaking year in these areas, its Web site now serving as a hub of information and services, and doing what every Web site should aspire to do: Give members a reason to come back over and over again.
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Abny Santicola
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