The Blue and the Gold (and the Green)
“And to have that within the university’s domain, so to speak, is a really strong selling point. The alums appreciate the university for providing that type of functionality to them. It’s kind of a feel-good use of the technology all around,” he adds.
Irish Online went live on June 20, and since then the university’s been plugging it pretty hard — sending out e-mail blasts; including information about it in its monthly e-newsletter and in Notre Dame Magazine, a print publication that goes out four times a year; and advertising it in the program for football games. In addition, it’s offering a fair number of sweeteners to get alumni to register and get involved. For example, alumni who registered on Irish Online before Sept. 20 automatically were entered into a drawing where they could win a trip to Italy, football tickets or a Lenovo laptop computer.
