The Watergate Guide to Straight Talk
No one has taught me more about effective communication than Richard Nixon.
I was 21 when the White House tapes were published. And as much as I loved the inside view of the politics, I was even more taken by reading those verbatim transcripts of actual speech. Listen to Nixon speaking about Vietnam:
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
