The Watergate Guide to Straight Talk
Getting back to Watergate, here’s my favorite part of the Nixon quote: “We’ve got to — we’ve got to keep our guys flying out there. It’s all we can do. We have no other choice.”
Hear the urgency? See how the repetition intensifies his point? Except for the redundant first three words (oh yeah, don’t forget there’s a BIG difference between repetition and redundancy) it’s a perfect direct-mail sentence.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
