The Watergate Guide to Straight Talk
Now, a lot of people think that you need to write differently for e-mail and the Web. Maybe so. I’m not married to the idea that what works in the mail works in the new media. It’s a dialogue I’d like to be part of. But ours is a results-driven industry, and a lot of details about using the new media still need to be tested over time.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
