The Watergate Guide to Straight Talk
Growing up as I did, diagramming sentences and learning all the complicated rules of the King’s English, it was jarring to see actual speech written down like that.
I knew you couldn’t write like that. But I couldn’t get over the immediacy of the language. Of how reading that casual speech really gave you the feeling of being in the room.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
