The Watergate Guide to Straight Talk
My career as a writer was just getting started, and The Watergate Transcripts became a template for the kind of “real” writing I wanted to do.
Today, writing the way people speak is a pretty well established principle in direct marketing. All the gurus recommend it. Everybody understands that it works.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
