The Watergate Guide to Straight Talk
Here’s what I think happens: In our heart of hearts, we know that casual, conversational language gets results. But when we’re proofing copy, all sorts of other concerns crowd into our heads:
* “What if some people think we don’t know how to write any ‘better’ than this?”
* “Will the board understand that it’s supposed to sound this way?”
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
