The Watergate Guide to Straight Talk
* “It’s just not the way I was taught to write in school.” (Never underestimate, by the way, the power of a teacher to live in your head forever!)
All legitimate concerns. But as a fundraiser, you also have to ask, “What kind of language has been proven to have greater emotional impact and bring in more money?”
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
