Fundraising's Changing Face

The Forrester trend study reveals a consistent theme — a strong shift to online commerce and consumer-focused demand or pull options. Successful fundraisers will recognize these trends and make certain that donors have quick and easy access to fundraising messages. Successful fundraisers already have deployed a wide variety of tools, which include giving donors access to their giving history online, making project-status reports and other information readily available online, and allowing donors to “pull” video and audio clips onto their laptops or MP3 players.