Fundraising's Changing Face

1. Online search marketing will surge in popularity and help the acquisition process. We’ve all used Google or another search engine to find information online. Paid search — contextual listings, paid inclusion and search-engine optimization — grew by 33 percent in 2005 over 2004, according to Forrester estimates, and will continue to grow at a rate of 10 percent each year, “powering search to more than $11 billion by 2010.”