Fundraising's Changing Face

What does this mean for fundraisers? The ability to deliver high-quality video fundraising messages to targeted individuals based on highly specific characteristics is a reality today and will become increasingly more sophisticated and common. Just think, a video clip about supporting the families of police officers killed in the line of duty could target viewers of CSI or other police shows. Video clips of urgent human need and how your organization is responding could be embedded in TV news programming. We’re not far from the day when donors will be able to “pull” a video project report from an organization they support to learn the most recent impact of their gifts.