Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
“We’ve seen great success in driving prospective members from print or DM to the Web site, and we plan on doing more,” Baar says. “Using our Web analytics, I can track how many of these prospects convert from our landing pages and work on improving that number with each campaign.”
2. Use data to identify obstacles and opportunities.
Your Web data can show you the path a prospect takes as she completes a transaction on your site and also identify any user problems along that path.
- Companies:
- American Diabetes Association
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