Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
On the flip side, Web data also helps you identify additional opportunities to promote your program and give it more visibility. For example, the top-trafficked pages of a Web site offer perfect opportunities to communicate with the greatest number of prospects.
If I’m the fundraising director and there’s no donation ask on the top five to 10 trafficked pages of the site, I’d look to add one.
- Companies:
- American Diabetes Association
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