Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
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Liz Murphy
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If you were launching a re-design of your Web site, your first step should also be to look at your Web-visitors stats. Where are your visitors going and not going? What words are they typing in search engines to reach your site? This data will give you solid, unbiased information to use as the foundation of your Web strategy.
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Liz Murphy
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With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.
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