Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
3. Benchmark your stats monthly and watch trends and drivers.
You can’t improve on a metric unless you know where you currently stand. Create monthly spreadsheets that document your traffic, conversions and any other important visitor-engagement metrics, such as e-mail subscribers. And chart and compare these stats month to month.
- Companies:
- American Diabetes Association
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