Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
By
Liz Murphy
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Watch the trends over time — slow months, high-traffic months, etc. — and plan campaigns accordingly. Non-profits that host events often see spikes around event times and on event pages.
Events or meetings often attract non-members, as well. A membership-campaign push on event pages or on the site homepage of event-registration times can be highly successful.
0 Comments
View Comments
- Companies:
- American Diabetes Association
E
Liz Murphy
Author's page
With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.
Related Content
Comments