Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
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Liz Murphy
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Here’s another example of how to leverage your Web stats: The American Diabetes Association uses pay-per-click search-engine advertising as one of the tools to drive online donations. This consists of purchasing select search terms, such as “diabetes symptoms,” so that your ad appears on the engines’ results page when someone types that term into a search engine.
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- Companies:
- American Diabetes Association
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Liz Murphy
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With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.
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