Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
The critical element to the success of these campaigns is selecting the most popularly searched, yet relevant search terms, so you get the right prospects clicking on your ad.
RedBoots Consulting started developing ADA’s list of search terms by first consulting the organization’s search-engine referrers — the terms ADA Web visitors typed into search engines to reach the site. This is standard information you can find in all Web stats.
- Companies:
- American Diabetes Association
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