Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
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Liz Murphy
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An interesting bit of information that came out of that effort: Many people can’t spell the word “diabetes.”
So there were lots of searches on misspellings of the word. We added those to our list of search terms to buy for our ad campaigns. And they’re performing very well.
You can also use your Web stats to measure the effect of new content or navigation on your site.
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- Companies:
- American Diabetes Association
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Liz Murphy
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With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.
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