Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
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Liz Murphy
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This also is a great example of Web usability. Multiple donation links with slightly different focuses provide audience-specific solutions (for example, donors who want to give a memorial gift versus donors who want to support diabetes advocacy). The varied placement of the links also addresses the individual search behavior of prospects.
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- Companies:
- American Diabetes Association
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Liz Murphy
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With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.
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