Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
Love your data
Get to know — and love — your Web stats. Visit them often and use them to guide you as you re-design your site, create new programs online and fine-tune your current online programs.
Liz Murphy is co-founder and partner of RedBoots Consulting, a Virginia-based Web- and search-engine marketing agency that serves nonprofits and associations. She previously has served as associate creative director, marketing, at the National Geographic Society. She can be reached at lizmurphy@redbootsconsulting.com.
- Companies:
- American Diabetes Association
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