Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
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Liz Murphy
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Average online-conversion rates for retail Web sites are in the 2 percent to 4 percent range, even with top retailers such as QVC and Land’s End seeing 12 percent to 16 percent, according to a recent Nielsen//NetRatings report.
Shocking, isn’t it?
That means 84 percent to 98 percent of most Web visits do not result in a transaction.
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- Companies:
- American Diabetes Association
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Liz Murphy
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With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.
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