Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
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Liz Murphy
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Among nonprofit organizations, I’ve seen donation-page conversion rates from a low of 0.5 percent (the site had problems) to a high of 17 percent for optimized sites.
For relief organizations collecting donations for the recent Indian Ocean tsunami disaster, that number shot up to 30 percent. While tsunami fundraising was certainly a special case, it shows us the potential for online fundraising.
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Liz Murphy
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With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.
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