Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
Imagine a direct marketer that didn’t look at response rates to evaluate the success of a direct-mail campaign. Absurd, right? So isn’t the same true for fundraisers and membership marketers who only look at Web traffic and not online conversions? You get my point. Here are three ways to better understand and improve your site’s online conversions:
- Companies:
- American Diabetes Association
Related Content
Comments
