The weight of the world rests on understanding your organization’s Web stats.

By Liz Murphy

1. Mine and analyze your Web-visitor data.
Your Web site can yield the most insightful information on what online visitors are doing on your site — and what they’re not doing. And you don’t have to be an IT professional to understand it.

With a little training from your Web team or online consultant, you can download and analyze a wealth of visitor information that can help you move the dial on online conversions.

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American Diabetes Association

Liz Murphy Author's page With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.

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