Don't Shrug
The weight of the world rests on understanding your organization's Web stats.
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Liz Murphy
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If you don’t have access to your Web-visitor data already, ask your Web team for access to your site’s Web-analytics reports. Some of the more popular Web-analytics software providers are WebTrends, Urchin, HitBox and NetTracker. Web-analytics software takes data from your Web server and creates organized, easy-to-read reports on visitor traffic and interaction.
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Liz Murphy
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With over three decades of experience, Liz Murphy serves as executive vice president of digital fundraising for Allegiance Group and Pursuant. In her role, she works closely with nonprofit leaders to create strategies and uncover untapped opportunities for growth in their online marketing strategies, advertising and digital campaigns.
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