The What, Why, How and Win of Insured Prize Promotions

Want to spice up your golf tournament with a hole-in-one contest for a brand-new Hummer or a swanky four-bedroom house without worrying about the cost? How about splitting a million-dollar prize with a lucky donor at your next special event — knowing someone else will be picking up the tab?

If you’ve ever wondered how some organizations — and their sponsors — can risk the expense of giving away huge prizes, then welcome to the world of content and promotions insurance -- a powerful tool for building awareness, developing sponsorship packages and raising additional funds.