The What, Why, How and Win of Insured Prize Promotions

If any of the shoes falling closest to the target appear on a pre-selected list of “lucky numbered shoes,” the winner goes home a $1 million richer while the promotions company pays for the prize. In the event that there’s no big winner, Bob would provide quality consolation prizes such as gift certificates for food, beverage and free bowling for the “shoe owners” who got close to the target.