The What, Why, How and Win of Insured Prize Promotions

How much more creative can you get in 2005, knowing that if there’s a big winner, someone else will be picking up the tab?

Amy Fanter is a marketing writer for Reno, Nev.-based Odds On Promotions, which along with sister company Hole In One International provides prize coverage for more than 15,000 games, contests and promotions annually. Fanter is a former casino-marketing director and direct mail expert with more than 15 years experience in developing and running successful special events and promotions. She can be reached at fanter@hioi.com.