The What, Why, How and Win of Insured Prize Promotions

WHY INSURE?
Why consider an insured prize contest? One of the top reasons is that the allure of the big prize is hard to beat when it comes to giving people an additional incentive to participate in your campaign. Along with increasing participation, these kinds of big prize promotions also are effective in capturing headlines and generating media attention. It’s amazing how the addition of a big prize, when placed on a press release or public-service announcement, captures more attention from the general public, and, more importantly, the media. Your poker run, duck race or chuck-a-puck contest suddenly takes on a new sense of urgency when a million-dollar prize is up for grabs.