The What, Why, How and Win of Insured Prize Promotions

WHEN IT WORKS
Along with grabbing additional headlines, insured prize promotions also are effective at dressing up existing special events and creating new ones. Your organization’s annual casino night can take on a whole new flavor when it becomes a “Rat Pack Party” with Frank Sinatra, Dean Martin and Sammy Davis, Jr. look-a-likes running a craps table, where attendees can roll four-inch dice in a bid to win $1 million or a brand-new car.