The What, Why, How and Win of Insured Prize Promotions

HOW IT WORKS
While the flexibility of insured-prize promotions adds to special events, it also presents creative, out-of-the-ordinary sponsorship and event opportunities. List any business, and chances are there’s a way to tie it into your existing event with an insured-prize promotion.

Let’s say you have a walk-a-thon and you’re looking for added media coverage and a way to involve the big local hot spot, Bob’s Bowling Alley. You might approach a local radio station with a great morning-show disc jockey named Larry, and Bob of Bob’s Bowling Alley with the concept of sponsoring an event called, “Bob’s & Larry’s $1 Million Bowling Shoe Drop.”