The What, Why, How and Win of Insured Prize Promotions

Advertising and press would direct donors to Bob’s to make a donation to your organization in exchange for a numbered bowling shoe. The station would help promote “shoe sales” at Bob’s, as well as other on-air promotions tied to the walk-a-thon event. A day or two before your walk-a-thon, the numbered bowling shoes would be dropped from the station’s traffic helicopter onto a target on a field during a live broadcast.