The Why and How of Listening to Your Donors

By Jeff Jowdy

"The deepest yearning of human nature is the craving to be appreciated," said Og Mandino, the man some call "the greatest salesman in the world" (and author of a book by that name).

Dale Carnegie shared this same principle in his book "How to Win Friends and Influence People," where he suggests we should always give honest, sincere appreciation.

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Jeff Jowdy Author's page

Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.

Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.

Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.