And the Winners Are ...
"It was a real paradigm shift," explains The Lukens Co.'s Hilary Baar. "We offered an exclusive category, Founding Member, that was tied to a purely philanthropic ask (as opposed to a membership benefits program)."
This tight mailing's outer evokes the images of famous Jewish Americans (including Bob Dylan and Sandy Koufax, among others), with the words "It's their story … " included among the photos, and " … it's your story" running across the bottom — a masterful design that immediately creates a sense of fellowship and belonging. A colorful trifold brochure spotlighting a stunning rendering of the new building accompanies the letter, carries that theme inside, and offers a menu of benefits and premiums, as well as more information about the museum.
