And the Winners Are ...

"The copy throughout this package is really, really well-written, and each one of the letter's four pages is all about the offer and building rapport with the potential donor — a win-win combo," says Gold Awards judge Kimberly Seville, who gave the package a perfect score. "The 'Can I include your name … and keep your story alive' lead in the letter is perfect, and it's reinforced throughout the package.