And the Winners Are ...

"The Coin Bank package beat the control in terms of response percentage (8.22 percent vs. 6.35 percent), dollar average ($15.60 vs. $15.54), gross received ($64,206 vs. $49,385) and net per piece ($0.38 vs. $0.37)."

DIRECT MAIL: SPECIAL APPEAL

Martin Luther King Jr. National Memorial

Founding Sponsor Verification File Card