And the Winners Are ...

Every year at awards time, the FundRaising Success offices fill up with tons of entries, many of which are bursting with inserts and offers, and offering a pleasantly tactile "puffy" quotient. This year was no exception.

But it was a classically simple mailing from The Muscular Dystrophy Association that took best of show — and handily, at that. The Research Leaders package was intended to revitalize the organization's relationship with $100-and-up donors and attract them to MDA's mid-level donor society.