And the Winners Are ...

Two versions of a follow-up e-mail that hinged on the Yom Kippur holiday and used Holy Scripture to encourage recipients to donate the cost of their holiday fast — a suggested $36 gift — raised another $8,301.

Our judges liked the neat look of the e-mails, the tight copy, the inclusion of the signer's photo next to her name and the prominent placement of vivid widgets to remind recipients of the hook in each part of the campaign — the matching gift or the Yom Kippur request.