And the Winners Are ...

"I particularity liked the original e-mail from Barbara Dobkin, pledging to match any gifts raised," Gold Awards judge Joe Boland says. "That, and the subsequent e-mails signed by Ruth Messinger, really sounded like a personal e-mail.

"The length for all of them was appropriate — short and easy to read, but packed with information on how you, the donor, can help," he adds.