It's All in the Game

This may come as a shock, but from the donor's point of view the act of supporting a charity can be a little dry. Corporate-looking websites, payment gateways and shopping carts are the norm, but maybe they lack something to really engage today's audience. Fear not, the technology industry has another concept to save the day: gamification -- the application of game-design to an otherwise dry process -- could be the thing that keeps your donors engaged with your cause.
You may be a gamer -- in which case you probably see the role that gaming could play for charities. But if you're not, and perhaps your teenage son or daughter is, you would be forgiven for wondering how the frivolity of the gaming world might be relevant to the noble art of donor engagement.